About
D&P is a creative consultancy. Clients receive one one one attention from director, Shelagh D’Arcy-Hinds, who has a career that spans all areas of brand builiding. She has directed, produced and managed content in all areas of brand imaging and retail marketing. Her career began in creative services and management with Giorgio Armani, Valentino and Calvin Klein. As such, she developed the core brand architecture and licensing (fragrance, CK underwear, CK jeans and sport collection(s)—that remain the brand blueprint today. Shelagh is credited as a primary driver in the original product development and creative team that positioned the brands for growth through brand integration, retail development, promotional events, product development and licensing. Shelagh's skill of brand building is not from books, its from hands on experience on building the brand essence from the core. Her ideas grow long after launch, ensuring audience interaction, while underpinning your brands vision and architecture. It’s an approach that leads to consistent, truly integrated brand experience that inspires and entertains. Shelagh takes a highly disciplined and strategic approach to her work. What makes her truly unique and her work so effective, is her experience in brand management, strategic planning, consumer research, and her deep understanding of technology, new media and the consumer. Her work is based on gaining deep insights and market trends from her analytical discovery process-the spectrum analysis-that result in delivering fresh ideas that are true to the brand essence. Her integrated strategies and collaborative leadership builds brands, coupled with the ability to inspire and manage.
Approach
Telling stories is one of mankind’s most enduring traditions; increased connectedness has only made spreading our “stories” faster, more pervasive, and more effective. Shelagh's strength is creating the core idea - the idea lives across multiple media platforms while providing clients with visionary ideas that explore long term growth, while offering short-term solutions.
Services
RESEARCH & MEDIA Knowledge is power. There’s more to human behavior than meets the eye. Strategy and planning uncover cultural insights that create new opportunities that fully optimizes the scope & power of your brand’s trajectory, technology and new media. Research and Brand Audit Brand Development Consultant CREATIVE Details are not just details. Your identity is its face to the world. It stakes your place in today’s time and space. In creating or re-creating your brand's personality our inspiration is born from your aspiration - where you wish your brand to exist within the marketplace. Creative Direction Directing Motion Video Art Directing Print - Advertising and Catalog Logo Design, Collateral and Packaging Website and E-commerce